Shearings Holidays offered a broad range of escorted coach holidays for the over 50's demographic, travelling to destinations across the UK and Europe.
My career at the company spanned 16 years and throughout that time the company evolved to offer a more exuberant holiday portfolio; appealing to holidaymakers in search of a more luxurious holiday.
Unfortunately due to the COVID-19 pandemic, SLG went into administration in May 2020.
Travel Brochures
Customer Emails
Emails were sent out weekly to the SLG customer database. These would vary in style and consist of monthly newsletters, promotional late deals, sales and communication emails.
We also produced emails for Trade alongside these customer emails - sometimes offering competitions for promoting the business.
Promotional/Direct Marketing
National Press Advertising
Sunshine Express Brochure
This brochure was one of my first solo projects and something that was fun to design at the time. Shearings demographic has always been the over 50's but this targeted a much younger audience, appealing to young families that would travel to Spain via coach.
The consideration of the target audience allowed the design to be more vibrant, family-friendly and fun whilst also being sympathetic to the Shearings brand .
